News: HPG Hipages Posts Q3 Total Revenue Up 11% On Pcp To A$15.9M, Up 6% On A Lfl Basis, page-3

good comment - i had similar thoughts and churn is definitely their Achilles heal. I would add that the industry has copped a huge flogging which would cause temporary churn - it may not be a product/market fit issue:

- construction trades insolvencies are really high at the moment (38% increase in construction according to ASIC).
- VIC and NSW had big construction shut downs in oct nov for covid (subscription cancellation payout clauses may push those companies to churn out in jan)
- inflation and building materials availability is slowing jobs down. eg: australia has almost run out of timber
- Jan, Feb and March had huge problems Australia wide with COVID outbreaks and 7 day isolation requirements. Tradies just couldn't keep themselves or their employees on the job.
- March had enormous floods in Sydney and Brisbane which shut down construction for up to 3 weeks +

All of these issues compound to cause temporary churn. On the flip side - floods and covid stimulus usually make for good building demand on the rebound........next quarter we will see if it was market issues or product issues.