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Insurance Australia Group's Limited (ASX:IAG) Chief Strategy Officer Leona Murphy tells FNN how the insurance giant aligned its non-market strategy to its business.
Ms Murphy speaks to FNN about how IAG developed its non-market strategy and the importance of aligning that to the business.
She says companies who don't adopt the mindset will ultimately be at a competitve disadvantage.
Mr Murphy tells FNN about some of IAG's biggest non-market strategy milestones to date.
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