The equity market - and especially the human psychology part of...

The equity market - and especially the human psychology part of it - is a fascinating phenomenon.

When this was a >$200m Mkt Cap company a decade ago, these boards were full of enthusiastic discussion about the investment merits of the business.

But now, when it had a mere ~$20m Market Cap, the level of disinterest in the stock was palpable.

Based on long-made observations of these kinds of situations, I'll wager London to a brick that when the company is reporting annual Revenues of of $80m, $90m, and almost certainly more, at some time over the next 12 to 18 months, that's when the herd will return all agog, and expounding the perceived investment opportunity.

Trouble is, by that stage the market value of the company almost certainly won't still be what it is today.

The herd loves buying straw hats right at the end of summer and then selling those same hats cheaply in the midst of winter.

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