1) First world markets are easier to predict. First world markets can also pay for their services. Therefore more investors are willing to take a risk. SAS is mainly trying to target a niche third world market.
2) It is possible that SAS has been approached in the past, but for some reason they have turned down a financing offer? Maybe to protect their controlling interest in the company. SAS has in the past stated that they will not taking financing from just anywhere, SAS have a preference for a funding partner such as a telco or someone else that can provide some sort of technical (device?) or supply(NGO?) advantage.
News & Media, page-2089
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