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    Metcash (ASX:MTS) is making another push for a bigger slice of Australia’s $10 billion convenience store market, through product diversification.





    New fresh categories, such as vegetables and fruit will be offered, as well as non-traditional items, such as hardware.



    The grocery wholesaler is taking a different tact, to carve out market share from competitors, rather than attempt to undercut the supermarket duopoly on price alone.



    Metcash claims a one fifth share of the current market, recently upgrading its 15 distribution centre operation to supply small items directly to wholesale customers.



     



    Metcash last reported a net profit of $98.2 million to April 30 2012.  


 
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