Can i ask why anyobe would be thinking there is going to be a new image? If experience in this type of industry is to go by hq defines the images that can be used.
Also i do not expect any blog sites to be used as they have been used already to get the message across that it works. Job done. They will not be used to tell people it is in store.
As fir advertising. Don't expect a large campaign as this is an eye cream and it's launch has happened. You will get at best some magazine adverts and maybe an editorial .
As fir rollout again do not expect it to go global in one month. No one does.
Finally do not dismiss the china top ten for one week then it disappeared back to outside this which to me is normal for sellin prefill and then business as usual.
Only thing for me is that no stock on china website.
Just my thoughts.
Bring on the end of month and oct.
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