IT WAS possibly the most eagerly awaited retail launch in Australian history, but things didn’t exactly go to plan on Tuesday.
DECEMBER 5, 20172:49PM
Is Amazon really as cheap as it seems?
AMAZON is finally here, and it’s meh.
That appeared to be the general reaction from Aussie shoppers on Tuesday, who after months of fevered anticipation logged on to the e-commerce giant’s local site to access the much-hyped bargains — only to find prices were more or less the same as local retailers.
And in an embarrassing oversight for Amazon, its own Kindle Paperwhite e-reader is $20 cheaper at Officeworks, $159 compared with $179.
“So Amazon has launched,” tweeted Andy Hayes. “The Aussie retailers breathe a sigh of relief as they realise that the range is awful and the prices are exactly the same. No competition here.”
You can grab an iPhone 7 Plus 128GB for $1199 at JB Hi-Fi compared with $1375 on Amazon, while a GoPro Hero 5 camera is $499 at JB Hi-Fi and $560 on Amazon. A Lenoxx 9-inch Twin Screen Portable DVD player, which retails for $149 on Kogan.com, is $172.38 plus $9.45 delivery on Amazon.
A Samsung T3 500GB Portable SSD hard drive is $299 plus $10 delivery on Amazon, and just $288 from Officeworks. And if you’re a Pete Evans fan, his new cookbook One Pot Favourites will set you back $39.99 on Amazon as opposed to $27.99 plus $4.99 shipping from MightyApe.
MYR Price at posting:
78.0¢ Sentiment: Buy Disclosure: Held
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