Mal..I know you like trying to breakdown true demand etc of infant formula.
Heaps of info for you below to read through.
http://marketrealist.com/2016/01/analyzing-financials-mead-johnson-heavy-hitter-pediatric-nutrition/
The part I like...
"Mead Johnson in China—a crucial market
Asia is the fastest-growing infant nutrition market, with an annual growth rate of 19%— mainly driven by China, according to Zenith International. Euromonitor expects baby formula sales in China to double in the next five years, from $19.9 billion to $40.6 billion in 2020."
We also spoke previously about mead johnsons most latest earnings report where they advised they are losing market share to fully imported formula products. The infant formula market is still in its infancy and A2 is up there with one of the best and unique fully imported products. The only one being A2.
News News, page-58
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