Chinese people are people, just like you and me, they are not stupid and they will not settle for second best IF THEY CAN AFFORD IT. Doubling the price of a tin not only will turn some people to other brands immediately but will in the long term lose all consumer confidence in China. Slight rises will see 99% of Chinese customers stay loyal.
Ask any mum, rarely do they change their habits when things are working, be it formula, nappies and toys etc. It will take financial pressure, a bad experience or an inferior product for Mum to dump a product.
Of these negative sentiments BAL or A2M won't really have to worry about the above but what they would be weary of is the falling aussie dollar and the fact that billions if not trillions are being wiped of the Chinese economy.
Lower aussie dollar = lower profits
A correction/downsize in the Chinese economy = less Chinese growth/less employment/readjusted (lower) asset portfolio
If you think the average Chinese citizen is not affected by the start of 2016 than you would be sadly mistaken. Like us in tougher times we tighten our belts, we dont fully compromise on cheaper, sub standard products but we bargain hunt and so will the Chinese. All this is hopefully in the short term and there is not a great outcome for short/day traders into Chinese exports but long term China will recover.
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