Simon walked into a pie shop and asks the owner what is wrong with the pies. The owner looks puzzled and replies "what do you mean? They're delicious!"
"Yes I know they're delicious," Simon answers, "but you've put the price down to $4.70. At the start of this year you were selling them for $7.00."
The shop owner says, "that's because people only pay $4.70 for them now."
Now it's Simon's turn to look confused... "and they know all the ingredients are local and organic?"
"Yes, they know. But that doesn't matter to them." replied the shop owner.
"And your pies were just mentioned in gourmet food magazine...?"
Now the shop owner looks worried... "a positive review? Darn, now I'll be lucky to sell them above $4.00!"
News: RFG Retail Food Group posts FY revenue of $349.3 mln, page-3
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