• RooLife Group (RLG) has been appointed by Blis Technologies as its exclusive cross border eCommerce service provider for China
  • Under this three-year agreement, RooLife will provide its digital marketing services to promote and sell Blis' Probiotics product range in China
  • This contract is expected to deliver $2.7 million in revenue for RooLife over the three-year period, however, this is only applicable if minimum sales targets are met
  • Additionally, RooLife will launch and run an Alibaba Tmall store on behalf of Blis, making this the fourth store that the company has been appointed to run in the past four months
  • RooLife is down a slight 2.56 per cent and shares are trading for 3.8 cents each

RooLife Group (RLG) has been appointed by Blis Technologies as its exclusive cross border e-commerce service provider for China.

Under this three-year agreement, RooLife will provide its digital marketing services to promote and sell Blis' Probiotics product range in China.

Blis Technologies product range
Source: RooLife Group

This contract is expected to deliver $2.7 million in revenue for RooLife over the three-year period, however, this is only applicable if minimum sales targets are met.

"Ramping up our Chinese Cross Border eCommerce (CBEC) activities is a key initiative for us this financial year and we are pleased to have found a partner that has extensive expertise in launching foreign brands via eCommerce to Chinese consumers," Blis CEO Brian Watson said.

"To date we have been building an early presence for the brand supporting Daigou sales and developing a social media presence for the product portfolio. RooLife will be able to build on this and accelerate our CBEC sales," he added.

Additionally, RooLife will launch and run an Alibaba Tmall store on behalf of Blis, making this the fourth store that the company has been appointed to run in the past four months.

"We are delighted to be partnering with Blis Technologies to manage their market entry into China," RooLife Managing Director Bryan Carr commented.

"Health and well-being is increasingly important to everyone globally and Chinese online shoppers are actively seeking health and well-being products from countries such as New Zealand and Australia," he added.

RooLife is down a slight 2.56 per cent and shares are trading for 3.8 cents each at 12:06 pm AEST.

Read the full article on The Market Herald here: https://themarketherald.com.au/roolife-group-asxrlg-to-launch-blis-technologies-products-in-china-2020-08-17/