I am genuinely concerned that SEQ has a diverse bag of business assets that are ‘roughly’ in the same genre, but they are difficult to synch to take advantages of cross selling and a lowering of client acquisition costs. Indeed, the online free info businesses are hard to monetise because they are exactly that - free. Free doesn’t attract quality prospects and they generally are spend averse. ‘Exclusivity’ on the other hand excites interest by virtue of limitations placed on joining - ‘what do you mean I am not good enough or cannot afford it? top flight salespeople have been using this push away line to close the sale for yonks. SEQ should immediately segment its free membership into Free, MEMBER where they pay a small annual fee to receive an extra batch of services and PREMIUM where a premium price attracts a smaller group of quality people all operating to assist each other. This approach is working over at ***.
SEQ Price at posting:
51.5¢ Sentiment: Hold Disclosure: Held
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