News: SKN Skin Elements Executed Agreement With Pacific Health Care For Exclusive Distribution Of..., page-12

It's extremely obvious that their existing strategy of online sales has been a massive flop.

You'd be looking about 100 to 200 retail for a five litre. Maybe 25 per litre. Gross profit of around 10 to 15 per litre. Considering they average around 2 million loss per year, they'd need at least 250k litres to come close to break even. You can guarantee that with this sort of deal that the margins are lower ,hence significantly increasing the break even point.

They then need to have a margin for sunk costs etc.

Maybe they can pull out a Bradbury, but lets not forget the pandemic is moving towards the end stages and there are some big companies that won't be giving up their health sales portfolio without a big fight.