I don't really apologise for grinding on about this, but the...

I don't really apologise for grinding on about this, but the latest YTD figures announced are from Indian Manufacturer (used to be British in the distant past) Royal Enfield. Although 2020 was pretty bad vs 2019, for obvious reasons, and although domestic sales in India remain depressed by the Pandemic Effect, total WW sales half-year 2021 were 313,247, which amounted to y-o-y growth of 34.3%. +120.5% in Latin America and +30.9% in Europe, with +135% in Italy (VMT's star market in Europe).

Now I know that Royal Enfield bikes are not directly comparable to VMT, but the significance once again is that the market is rebounding, yet somehow VMT, with a market share which is statistically insignificant has so far achieved the lowest growth of all the manufacturers I have tagged.
That is pretty staggering given the potential for E2V conversion right now. They have apparently established the distribution, so why are they not selling through enough units, and not returning decent value for shareholders ? Eyes seem to be off the ball, and they seem to lack good business management oversight since the Chairman departed.

The market is giving a very straight-forward verdict every day that we do not get decent news. 2000.