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Get ready for an influx of TV and print ads from Westpac (ASX:WBC) in the coming weeks, as the bank gets serious about rolling out promotions for its financial advisors in the lead up to the end of the financial year.
An article published in yesterday’s Australian Financial Review about the existing ads saw criticism being directed to the bank by tax accountants, who said the bank’s advisors were’nt qualified enough.
Today, the head of BT Financial, which Westpac owns, said the attention was pleasing.
CEO Gail Kelly said the campaign is about strategies that help customers accumulate, protect, and plan wealth.
For the six months to March this year, Westpac posted a profit of $3.9 billion.
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