I don't shop there either and I'm sitting on the sidelines from holding a parcel because their disrespect towards customers and employees opens up risk. They could be operating way more ethically.
But the point I am making is that corporate has a financial obligation to make money for the shareholders. Not to give everyone cheap prices. That is pure propaganda and laughable they thought the public would believe that.
Your mate gets $5kg for his lambs, but think of the costs of transport, refrigeration, employees on high wages and more to get that lamb across the country. And the company still has to make a profit. You can read the quarterlies yourself to see just how little profit they've made. Shareholders get screwed as well.
Almost all of that price difference is disappearing into the inflation black hole. Seen the price of diesel recently?
This is what happens when money is printed with zero regard for the long term consequences.
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