XRO 1.23% $127.10 xero limited

While we all would like stronger subscriber growth, the first...

  1. 1,286 Posts.
    lightbulb Created with Sketch. 233
    While we all would like stronger subscriber growth, the first half was heavily impacted by COVID. Xero reduced marketing spend and only starting increasing spend for the second half of the reported fiscal period. The 288,000 subs added in the second half represents Xero’s strongest half-year growth.

    It’s also possible the market got carried away with the profit achieved previously due to reduced spend. May need to recalibrate expectations and therefore lower price targets.
    Last edited by lightning70: 13/05/21
 
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