Newspapers Grow Readers Via The Webby: lookingmoreconfident...

Newspapers Grow Readers Via The Web
by: lookingmoreconfident (M/Brisbane Qld Australia)
Long-Term Sentiment: Strong Buy 06/27/05 10:29 pm
Msg: 141314 of 141314

< Scarborough: Newspapers Grow Readers Via The Web

by David Kaplan, Monday, Jun 27, 2005 6:00 AM EST

THE COMPETITION BETWEEN ONLINE AND print for readers is more of a symbiosis when it comes to newspapers, a study released last week by marketing data consultant Scarborough Research found.

For the report, Scarborough combined the audience of traditional printed newspapers with the audience of their Web sites, and found that a significant number of people only read the Web versions of newspapers. Web audiences also are younger, overall, than readers of the printed version.

For example, the printed version of The Atlanta Journal-Constitution reaches, on average, 51 percent of adults in the Atlanta local market, but when the AJC.com and AccessAtlanta.com Web audience is included, that average increases to 56 percent--a 10 percent gain, which translates to almost 223,000 readers.

In addition, more than 38 percent of the AJC.com and AccessAtlanta.com audience is between the ages of 18 and 34, compared to 28 percent of the readers of the printed newspaper. >

"Calling all publishers ...."

http://biz.yahoo.com/bw/050516/165397.html?.v=1

Yes !!

:)
LC

Today: 28-Jun-2005 Time(AEST) Price Volume Value Condition Codes
12:05:51 0.8200 150 123.00
11:57:26 0.8200 441 361.62
11:57:26 0.8350 59 49.26
11:55:20 0.8350 366 305.61
11:38:04 0.8350 75 62.62
11:28:13 0.8350 2,500 2,087.50
11:21:09 0.8400 384 322.56
11:16:30 0.8400 300 252.00
11:12:35 0.8400 300 252.00
11:00:36 0.8400 500 420.00 XT
10:55:14 0.8400 2,300 1,932.00
10:41:31 0.8400 50 42.00 XT
10:33:09 0.8400 1,166 979.44 XT
10:33:09 0.8500 834 708.90
10:19:05 0.8500 1,011 859.35
10:04:45 0.8500 175 148.75 XT
10:04:45 0.8500 80 68.00
10:04:45 0.8500 100 85.00