newspoll, rudd campaign in tatters, page-26

Iceman90

Data is data and a 48:52 result would certainly deliver a comfortable election win for the Coalition.

To quote:
According to an exclusive News Corp Australia poll of more than 26,000 readers, trust in Mr Rudd has gone backwards in the past three weeks.

Read more: http://www.news.com.au/national-news/federal-election/ruddeffect-on-the-wane-as-abbott-retains-the-people8217s-trust/story-fnho52ip-1226683181964#ixzz2ZmW38HgW

I am left wondering though about the use of "26,000+ readers" as the basis for an election poll - we've no explanation as to how these are distributed by electorate etc either.

Were these readers of The Australian for example? Did they include readers of other News publications? And for that matter, what was the sampling technique?

For all we know the poll may well be a regurgitation of headlines rung by those who continue to read News Corp publications.

Indeed, these News Corp results are totally at odds with those of the just published Morgan Poll showing Labor leading 52.5% : 47.5%.

http://www.roymorgan.com/findings/morgan-poll-july-22-2013-201307220719