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Come on Oscar, what kind of a dedicated shareholder are you!
I've been eating maccas, pizza, hamburgers and chips for 6 months, just so I would need body shaper. :)

On a serious note, let's not forget that although body shaper is marketed as anti cellulite, the main ingredient aop is involved in lipolysis or the breakdown of fat cells.
Look at the images from the trials, not only is there reduction in cellulite appearance, but I believe a distinct reduction in mass or size.
Just one of those things where a cosmetic can't say it reduces fat, only that it reduces the appearance of cellulite.