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The use of mobile devices in emerging markets is rising rapidly. There were 2.7 billion unique subscribers in the developing world, with just under 5.8 billion SIM connections between them, as of Q3 2014, increasing by 17 per second.
Mobile business applications are seeing considerable attention and growth. Salesforce, the cloud-based customer relationship management (CRM) service, and file-sharing companies like Dropbox and Box are all driving toward more business-focused mobile applications. New mobile enterprise applications enable greater offsite productivity and allow employees to work on their personal mobile devices. These mobile-first business initiatives may have particular relevance in emerging markets, where the mobile phone may be a worker’s primary means of accessing company information, providing data, or communicating with colleagues.
Facebook created a limited-resource “Connectivity Lab” in its Silicon Valley headquarters to develop emerging market-focused applications for feature phones and 2G networks.
http://www.m4dimpact.com/analysis/i...d-silicon-valley-making-the-mobile-connection
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