When the shorts slash the price and reach the bottom. That is the time you buy.
if it is steadily shorted, it is easier to predict the price.
The investors need to be smart and know the time to sell.
as for long term investors, should ignore the shorts.
the shorts choose the share because it has simple product structure and easy to manipulate, any good or bad news will directly impact on the share price.
so be alert of any news.
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