nice, for upsnap! - look existing "deal"

http://www.forbes.com/prnewswire/feeds/prnewswire/2004/11/04/prnewswire200411040803PR_NEWS_B_MAT_NY_NYTH054.html

"There are perhaps more than 20 million small and medium-sized enterprises (SMEs) in the U.S ..."

Kelsey Group Predicts Small Businesses Will Be Compelled To Advertise Online

Thursday, Jun 23, 2005 6:00 AM EST
THE ARTICLE, "KELSEY GROUP: CONSUMERS, Click Fraud Will 'Compel' Pay-Per-Call Adoption," in the Wednesday issue of OnlineMediaDaily mischaracterized one of the study's statements. The Kelsey Group took the position that online advertisers will be "compelled" to adopt online advertising in general, and that pay-per-call ads can serve as an online presence for small-and-medium enterprises that do not have a Web site to drive traffic to with traditional online ads.

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=31402

< Based on the experience of using newspapers and Yellow Pages, consumers are accustomed to making a phone call to contact local businesses, which are similarly used to closing leads over the phone. Thus a performance-based online advertising medium that delivers calls (vs. clicks) is a natural for the local market. >

< There are perhaps more than 20 million small and medium-sized enterprises (SMEs) in the U.S., depending on how one defines the market >

http://www.kelseygroup.com/sum/ilmwp0502.htm

:)
LC