ninemsn /hotcopper/.......any news, page-2

sticky dates and hc deck chairs this web community article from fairfax nov/2000

Dedicated chat sites better than ranging financial services

from http://www.liquidvision.com.au/powerpoint/smh_web_communities.html

extract...
The exception to this rule, of course, is if you have a community that caters to a serious, information-hungryclientele which explains the popularity of finance communities such as HotCopper and The Motley Fool. But then again, these are dedicated communities that weren't created to add stickiness to a site rather, they are the whole site.

HotCopper's CEO, Mike Vallender, says companies that add finance chat areas to their site, such as Yahoo!, can't compete with dedicated online communities. "The rest of the guys are finding out what we worked out two years ago that to make up a community you need people, and the same person doesn't exist twice," he says. "So if somebody makes a community that moves into our space, then it would just be a matter of time before everybody in that little community would know that there was actually a really big community with lots more information and lots more people that is only one click away."



HotCopper's CEO, Mike Vallender, says companies that add finance chat areas to their site, such as Yahoo!, can't compete with dedicated online communities. "The rest of the guys are finding out what we worked out two years ago that to make up a community you need people, and the same person doesn't exist twice," he says. "So if somebody makes a community that moves into our space, then it would just be a matter of time before everybody in that little community would know that there was actually a really big community with lots more information and lots more people that is only one click away."