Coca-Cola
Coca-Cola solely used artificial intelligence to generate this year’s Christmas advert instead of casting a person to play Santa Claus.
The 15-second recreation of its famous “Holidays are Coming” ad is the fizzy drink brand’s first extensive use of generative AI in a television Christmas campaign.
The famous Coca-Cola Christmas trucks first trundled their way through a wintery landscape and onto TV screens in the brand’s 1995 original “Holidays Are Coming”.
For the original advert, three real 40ft trucks were used, each weighing two tonnes and clad with 30,000 light bulbs, according to Coca-Cola.
This year, Coca-Cola has used AI to create an “efficient” advertisement, saving the $100 billion company both time and money.
