How long ago did you contact the company?
I contacted the company last week regarding pipeline products and I was pointed towards the 2010 activities report/presentation. I was also advised to look at the Ellavie follow up report.
The pet health product said Q12011 so I guess we should be patient until end of March, however these things do take time.
Ellavie apparently ran into a little bump which was 'non material', apparently it was on the marketing side of things, not so much the actual product itself. It didn't specify how delayed this was though.
Overall I'm not too worried until the we are well through this month and the company hasn't provided us with an update.
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