All they are saying is what price do we set this, for the current economic climate we are distributing to. All parties need to be happy with the outcome, but understand the limitations of the subscribers they are aiming at.
I also took the liberty of talking to Foxxum. As some here have already surmised they are only doing the App front end to Divan.tv's content. Anyone can ask this of them right from their website.
TV2 Price at posting:
2.7¢ Sentiment: Buy Disclosure: Held