Your figures are reliant on many assumptions that coincidently...

Your figures are reliant on many assumptions that coincidently value the SP around double of what it is.

As you say... the margins arent known, the sales per store are guesses, is the product being promoted in every store? If its not successful in the first few weeks, dont expect it to have prime shelf space into the future.

If Thermalife isnt factored into the share price then why is it even at 1.2c? Ive just been looking over the latest directors report and all he mentions is Thermalife, why would the SP be above zero if the market hadnt factored in the flagship prodcut??

Im not saying you're wrong, I just think you're making a number of convinient guesses and you need actual sales data before you can try and value the SP.