Interesting article in Business Insider about Watsapp killing subscription fee.
http://www.*.com.au/whatsapp-ceo-jan-koum-on-the-future-2016-1
How does it relate to Worldphone? Well, part of the article indicates that developing nations like India & Brazil do not pay or most of them do not have credit cards to pay. They also indicated that they are now concentrating on Businesses for monetizing the app. IMO Worldphone is way ahead in monetizing strategy by introducing World credit and also targeting businesses. I think this company is on right track and has a good vision for getting the revenue flowing. Companies like Facebook and Watsapp were scratching their head how to get revenue coming in during startup phase and even now for Watsapp ( we all know they have a great product), but Worldphone has already revenue trickling in which IMO will increase over a period of time.
They have great ideas and having different pricing structure for different demographics and not assuming one size fits all approach and more like " When you are in Rome, be a Roman" approach.
ALL IMO
