Richney why will ISN be rated at a PE of 20 apposed to 10??
Kiril is right, they are a long way off being break even.
They need to make between $5-$7 million in revenue to be breakeven, they have never been even close to this, there have no new products, other then an app that will eventually do the same thing as the wheezometer that has failed to gain traction, revenue and reconision in the past 5 years so really you can say no new products just a different way to sell the exising ones.
If you think a profit is on the cards in the next 3 years if ever then your dreaming...
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