there is something very childlike about all their marketing I’m...

there is something very childlike about all their marketing I’m not sure this is their strong suit either. It’s like because the doctor community is used to dealing with children and giving them lollipops everything from Nova is like ‘superwomen’ or ‘magic bus’

I mean how effective can this be really. The only thing I can think is if the bus is kitted out with demo equipment so new surgeons who didn’t get to their conference exhibits can try itrack advance as part of the sales conversions process

who knows maybe all the new sales reps will need a magic bus each