I've personally really liked this promotional campaign. One...

I've personally really liked this promotional campaign. One of the most important parts of marketing is actually catching the attention of customers, you can't tell them how great it is until you've done that. At a conference packed full of booths, if you don't stand out doctors will just walk right past you. Even on LinkedIn it's the same, they'll simply scroll past something that doesn't catch their eye. EYE has done a great job of creating a unique and eye catching promotional campaign, which probably helps explains the strong results they've recorded in the US.

Once they have their attention it's straight to highly detailed and informative presentations and brochures detailing the efficacy and safety stats and specific points of differentiation of this device relative to competitors. These presentations are great for selling the device once you have already caught the doctors' attention, they would never catch the attention of the doctors in the first place though.