Hottod as per my above article you can't use averages in India and developing nations. You must look at the wage of the people likely to purchase the product and use that as teh real possible market size also understanding that the upper class will import drugs as they don't trust many local suppliers as well due to counterfeit drugs. Yes medicines are cheaper in 2nd world countries .
novartis, poh and tpm voltaren, page-9
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