According to Epitan's website the US market for solarium use is...

According to Epitan's website the US market for solarium use is $8 Billion a year. So I guess that world wide solarium use would be say...$20 Billion. Lets say that the fake tan industry is about $4 Billion a year.

That makes $24 Billion that people spend on tanning each year worldwide.

Considering that melanotan will is a vastly superior product to either solariums or fake tans, lets be conservative and say that Epitan will take say 30% (I reckon it will end up being close to 100%) of this $24 Billion. This equals $7.2 Billion.

And there will heaps of people that would like a tan but wont risk cancer for it- say another $3 Billion.
Total income = $10.2 Billion

Lets say they pay their JV partner $2.2 Billion for manufacturing and distribution.
That leaves $8 Billion

Minus $1 Billion for costs (stationary, toilet paper, coffee and tea for the tearoom and Office parties)
Leaves $7 Billion. Subtract 30% company tax
Leaves $4.9 Billion

When companies become cashflow positive they do one or more of the following:
1) Reinvest the profits into expansion or further R & D. (Smart companies get >$1 for every dollar reinvested and dumb ones get <$1 for every dollar invested.
2) Reward the share holders (dividends)
3) Share buybacks
4) Rape and pillage the company- then piss off to Spain.

Lets assume that buy this stage the company will have issued another 40 million shares - bringing the total number of shares to about 150 million. If $4 Billion gets returned to share holders (with $900 million in bonuses for the lab rats and directors) that means a annual dividend of $26.67 per share!

At say a 8% yeild that makes a share price of $333. If they take 60% of the market that makes $667 per share. Someone please slap some sense into me!
I think the figures I have used are huge but not unrealistic.
Have I missed anything? Any comments?

.....Assuming the trials work!