According to a report produced by Nick Hunn titled The Market...

According to a report produced by Nick Hunn titled The Market for Smart Wearable Technology, Hearables will be worth $5 billion by 2018 – roughly the same size of the entire wearables industry currently.

Nuheara is also straddling other multibillion markets: the hearing aid market ($6 billion per annum) and the headphone market ($8 billion per annum). Added to that, thousands of voice-enabled apps like SIRI and Google Now are becoming more mainstream. Nuheara is looking to capitalise on the intersection of these high-growth markets.

Nuheara plans to open up its application programming interface to
developers around the globe who are building speech recognition
solutions for the voice-enabled world. These applications will be both
consumer and enterprise solutions.

It is foreseeable that Nuheara will develop partnerships with speech
recognition software developers who are looking to deliver their
solutions on a best-of-breed hearing platform like Nuheara.

(viii) Nuheara's aim is to make its Hearables the platform of choice for the
world's voice enabled software developers. Nuheara expects to
release a software development kit to third party app developers. For
example, this could include Hearable apps such as:

(A) translating languages on the fly; and

(B) personal tour or sightseeing guides;