nuh media thread, page-1180

While this is nice to dream about, the reality is that if the product is genuinely as good as it seems to be, the company will face many challenges in managing and meeting demand to ensure that log term success is not put at risk by not meeting expectations:

• How rapidly can Flex ramp production without compromising quality?
• How rapidly can NUH expand its product delivery logistics capacity?
• How rapidly can NUH expand its ability to support a rapidly growing customer base for a product that provides sophisticated functionality but may be far from "plug and play" for many if not most users?

I hope NUH will continue a measured ramp - English initially (still filling initial order backlog), just starting additional language rollout to European markets, rollout to other markets only when manufacturing, logistics and support are in place.

At the moment it seems that NUH may have the luxury of requiring little advertising and marketing during this early expansion phase if product reviews and word of mouth are sufficient to drive enough demand to take up all of the available manufacturing capacity. A nice situation to be in!