I agree @verce .
It is interesting to observe the two strategies at play. One started by aiming for 'cool' with involvement with cavaliers, coachella etc. and now progressing into OTC. The other aiming for technological superiority. As I said to a mate the other day. People tend to forgive lack of perfect function if a product (or brand) is deemed to be cool.
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I agree @verce . It is interesting to observe the two strategies...
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