Understand what you're saying, but no one has ever stated that all 53K of the FB likes will buy IQBuds.
For a tech company such as Nuheara, marketing through streams such as social media is crucial. By analysing the daily/weekly/monthly growth of the FB page, we can monitor the exposure we're getting, not the sales. At the end of the day the more people who click like, the more people who can potentially tell their friends about the product and so on.
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