If these become a significant disrupter to the majors in the prescribed hearing aid developers and manufacturers, there is the possibility that NUH will be taken over to control the NUH airbuds and the significant revenues emerging. The existing developers need to control the development of these first line hearing aid devices so as to not loose their current outrageous price premiums on their hearing aids. NuHeara will be eroding their significant sales revenues on their entry point devices and be a real threat. This is particularly now the buds are on the world stage and products aimed at specific market of first line for hearing impaired. No specialists involved in the hearing evaluation. Just brilliant.
This is a real disrupter to the current cozy closed shop of the existing developers!
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