I also think the Live IQbuds will be a huge revenue stream for NUH.
The 2 new products complement each other I think. The IQbuds Boost as well as penetrating an untapped market of millions of people, will create a highly advanced / technical brand image which will translate to people perceiving the LiveIQs as high quality before they've tried them. Also the LiveIQ will create the volume required to bring a large amount of brand awareness to Nuheara which will result in more publicity etc. and sales for IQbuds boost as well as LiveIQs.
It will also be much easier to push the LiveIQs into the market now with a good relationship with Unbox Therapy who has millions of daily viewers in the LiveIQs target market (younger people).
LiveIQs will also make people realise that IQbuds are a highly advanced product as people will look deeper to see why they are more expensive and not just pass them off as just another pair of wireless earbuds that are stupidly priced.
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