At first, this is what a lot of people will buy. They will...

At first, this is what a lot of people will buy. They will expect to be paying a price like this ($40) as they will base their price reference on wired buds ($10?).

But once they get them and realise that they are totally useless (I can only imagine the BT dropout rates and battery life), they will do one of two things - revert back to non-wireless for a while, or, seek a better alternative. People out in the market place seeking a better alternative is just what Nuheara needs.

Its a slow burn, but really there is no going back. No jack on your phone = wireless.