It's a valid point, but Nuheara's competitors all face the same...

It's a valid point, but Nuheara's competitors all face the same issue. I'd have a hard time keeping a straight face if I were talking to someone who was wearing Apple Airpods.

Over time, I think that products like IQBuds and others in the hearables space will become as socially acceptable as hearing aids already are now, but I agree it will take some time. Just like it's no longer a social stigma for people to have telephone conversations on buses and trains - I remember 10 years ago I would not take the call or I would whisper that I'd call them back because I'm on a train/bus, but that's changed a lot in a comparatively short timeframe.