6k for what seems like a copycat version of Nuheara!...

6k for what seems like a copycat version of Nuheara!

https://www.engadget.com/amp/2020/01/08/phonak-virto-black-hands-on/

The market is well and truly cooking with competitors, albeit behind the 8 ball by the looks of what’s on offer and bloody expensive.

This is an interesting comment... “Given that half the challenge seems to be getting rid of the stigma around this category, I'm relieved we're starting to see more and more devices that won't make you self conscious.”

He does say repeatedly that it’s a hearing aid but also more like a smart wearable. Looks like the distinction between the two are getting very blurred.

Be good to see his comparison opinion from a Max. Even if not a hearing aid by name.