POS or NEG view doesn't much matter.. the reality is that the SP...

POS or NEG view doesn't much matter.. the reality is that the SP just keeps dropping! I'm sitting on a stinging loss if I sold my parcel. Love the product, but not in agreement one bit for their 180 about turn on their channel focus (to DTC). COVID has given online shopping a boost and in my opinion this will take some time to meaningfully retract - if ever. The longer they go down the DTC the longer it is going to take to build revenue and stop the cash burn. I'm hoping that they get T/O from another listed entity so at least I can share in some long term upside that is associated with the tech and not the questionable management decisions......

I say you can take this to the bank... NUH won't make it if they don't change their service model!