kellbys, "Serious problem that every thinking parent should take responsibility for......"
It's not the thinking parents that are the problem ....
Anyway, if we just banned all colourings perhaps an orange would look more attractive than a colourless lolly! All problems solved.
Bananas, apples, beetroot would all look stunning (as a kid I luuuuvvved pickled beetroot - which I would grow and pickle myself, so no colourings involved)