Very true.What we see right now is a lot of 'self-consolation'...

Very true.

What we see right now is a lot of 'self-consolation' type of psychology, sort of like when an infant sucks on his/her thumb. As the bags get heavier, people are using this sort of behaviour to make themselves feel better about the circumstances. It is a stage between denial and acceptance. I am certainly not telling people to close their positions or not to buy into even heavier bags, but I do urge everyone to put emotions aside and think critically about the company they have invested their hard earned money in.