With just ten or so weeks to go, I thought it was about time we start a new thread for this one. More so for later on so I can give you guys a sense of what transpired at the conference.
It's a mainly scientific conference that deals with many topics within OA. This year it is being held in South Korea. Yes PAR have a presence. Well not only that, they are one of the sponsors:
But is it worth it? Do PAR get value from such conferences?
I absolutely think so. They present their molecule to their peers. There are a number of BP and MP that attend. As we start our final phase these leads can become valuable. South Korea is definitely a large market for OA and there are a number of local pharmas that could offer a real chance of deep reach in this market for us. Sure, maybe it could still be a while before something formulates into a regional partnership but there is no harm in sus'ing it out now. It is important we get our name out there and proclaim that we are a serious contender in the OA solution space.
As a member of OARSI I've already seen some advertising by PAR, here is an example that hit my inbox some months ago:
The above article went to every member that's registered with OARSI (Osteo Arthritis Research Society International).
Ok so the other recent update (within the last few days) is that our PAR is sponsoring a particular segment of the conference on Day 2, take a look:
No need to remind you just how big the Chinese market is for OA, as also presented by Beverley last year:
... and also what Dungiven recently reminded us of:
Certainly I'm watching the OARSI site for any more upcoming details. I'm booked in for the four day science fiesta and I'm looking forward to repotting back to you on how and what PAR present, chatting with any KOL's I get a chance to mingle and schMOZZe with and getting an overall vibe and feel for what participants think of our drug, it's capabilities and our prospects!
Watch this space (thread!) for updates.
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