OBJ appoints Paul Peros as CEO of new device business, page-185

from the latest article on Paul.

"I’m spending a lot of my time on hair care, makeup and skin care, but the real [focus] is to optimize devices for consumers. I’m talking not only the innovation but also brand communication and execution. The magic is in putting this together properly for when we go to market and build a portfolio. Right now, I’m putting together the various teams and a product development schedule around the world. I’m building teams for product design and application, execution, marketing and sales."

from the linkedin job advertisements, his team building is well under way. going to be interesting to see what products and applications he builds into obj's portfolio and how he goes about brand communication and execution.