OBJ appoints Paul Peros as CEO of new device business, page-205

I am looking at today's consumer.

Where do they shop?

Online - Qualify the product offer, images, testimonials, social media commentary, transparency, pay instantly and delivered to your door.

The consumer is King/Queen - they call the shots. They are savvy; today it is all about having a "face" to a product and interacting with the customer.

A name associated with the product. The inventor, the designer, the maker - that what connects - not billions in image creation by conglomerates.

Look around you, brand names disappearing because they did not move with the changing market.

Now trying to force their way onto the consumer with markeing illusions.

"times are a changin"