OBJ appoints Paul Peros as CEO of new device business, page-209

Hoofa, I hope you are still reading my posts. I assumed you have put me on ignore after calling you out on your request to remove one of your previous posts. Anyway here are some highlights with retorts provided by none other than you hoofa! I'm posting this so that your downramps stick to the same script

-"The problem with this so called new Board is that they are all old farts with one eye on the rear vision mirror. There success is in the past."

-"Unless OBJ makes a massive switch and fast - they will in due course be in survival mode with the business collaboration with P&G."

-"imo it still is Jeff's company and he is not going to sacrifice the position created with P&G. It gives him prestige and a guaranteed income for some time.Explosive development into new areas - forget it. It will put everything at risk for himself and his baby."

-"Can he MARKET & BRAND OBJ?.......It means a total over haul of the current business model and cutting the umbilical cord in terms of total reliance on P&G.A big call, basically reconstructing a business model that is now giving Jeff a position within the P&G family and securing his salary."

Retorts by Hoofa:

'Well, at last Jeff has decided that OBJ needs to brand his technology and market it to the consumer -rather than being someone with innovative technology and hiding in the security blanket of P&G. Now we will see OBJ in the market place, under its own brand and performing on centre stage.This is the right move.With the right MARKETING package, OBJ could move into another league.'- Hoofa.

'Peros from my research is a disruptive marketing pro. OBJ to this point has been controlled by a tech culture that few understand apart from Jeff.Meaningless technical jargon. If Peros gets control over this company and establishes a disruptive marketing culture - it could be the beginning of interesting times' - Hoofa.

'If Peros can create a marketing POD with cosmetic applicators and similar, whether it uses Jeff’s ideas or alternative concepts, then this company just may enter some new territory.There is movement around the campfire ............imo the reason is switching the company culture from technical to marketing' -Hoofa